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WHAT 10-YEAR-OLDS WANT
We want to be happy,
healthy - and
famous
But terrorists, drunks and being fat are worse than
dying
Happiness tops the list of the very best things in the world
for the first time in this year’s annual poll among Britain’s
under ten year olds, who place fame and good health in the second
and third spots. But terrorists, drunks and being fat are
considered worse than dying in the survey among just under 1,800
children. Bullies were fourth.
And, for the first time, the Queen topped the list of the most
famous people in the world, pushing God into the number three
position but only just beating close runner-up Harry Potter.
The nationwide research was carried out via an on-line questionnaire
and through schools by Luton First, sponsors and organisers of
the fourth annual National Kids’ Day. Internet voting took
place during September, October and November at www.loveluton.com
“The idea of the special Kids’ Day is to give pre-teens
a national voice for their opinions in a very simple format,” say
Patricia Murchie of Luton First, a promotional consortium supported
by The University of Bedfordshire, London Luton Airport, Whitbread,
Vauxhall, ‘The Mall’ Arndale Centre, Ballymore Properties
and other organisations, including Luton Borough Council. “This
particular age group has some very clear ideas on how the world
could be changed for the better but are very rarely given the
opportunity to express them.”
-2-
Asked what rules they would make if they were king or queen
of the world, the number one response, for the second consecutive
year, was to ban knives and guns. But the second rule would
be more school holidays followed by a ban on bullying. Further
down the list, there would be no cancer and clean hospitals.
Over 80% of the children questioned thought they would probably
marry when they grow up although 16% gave a definite ‘No’. Most
of them want to have children with nearly half opting for two.
Perceptions of wealth vary greatly and, asked how much money
was needed to be rich, the figures ranged from £500 to £1
billion – substantially up on 2006 when true wealth had
a ceiling of £10 million.
Nearly all had a ‘best friend’ who is either funny,
helpful or kind. Some said they were in love.
Saturday remains the best day of the week for most, because
there is no school and they can stay up late to watch TV.
| 1] WHAT DO YOU THINK IS THE VERY BEST THING
IN THE WORLD? |
| 2007 |
2006 |
2005 |
1. Being Happy
2. Being Famous
3. Being Healthy
4. Being Rich
5. Families
6. Good Looks
7. Nice Food
8. Friends
9. Computer Games
10. Holidays |
1. Being a Celebrity
2. Good Looks
3. Being Rich
4. Being Healthy
5. Pop Music
6. Families
7. Friends
8. Nice Food
9. Watching Films
10. Heaven/God |
1. Money & being Rich
2. Being famous
3. Football
4. Pop music
5. Animals
6. Families
7. Computer games
8. Holidays
9. Nice food
10. God |
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| 2] WHAT DO YOU THINK IS THE VERY WORST
THING IN THE WORLD? |
| 2007 |
2006 |
2005 |
1. Terrorists
2.
Drunk People
3. Being Fat
4. Bullies
5. Illness
6.
Dying
7.
Divorce
8.
School
9. Telling Lies
10.
Wars |
1. Killing People
2. Wars
3.
Drunk People
4.
Bullies
5. Illness
6. Smoking
7.
Stealing
8. Divorce
9. Being Fat
10.
Dying
|
1. Drunk People
2. Smoking
3.
Litter
4.
Graffiti
5. War
6. Bullies
7. Illness
8. Shopping
9. Nothing to do
10. Nightmares |
| |
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| 3] IF YOU WERE KING OR QUEEN OF THE
WORLD, WHAT RULES WOULD YOU MAKE? |
| 2007 |
2006 |
2005 |
1. No knives & guns
2. More school holidays
3. No bullying
4.
More sport
5. No getting drunk
6. More fun
7. No fighting & killing
8. No stealing
9. No cancer
10. Clean hospitals |
1. No knives & guns
2. No fighting & killing
3.
No telling lies
4.
No drugs
5. No bullying
6. No getting drunk
7. No smoking
8. No stealing
9. More school holidays
10. More hospitals
|
1. No telling lies
2. No getting drunk
3. No fighting & killing
4. No drugs
5. No knives & guns
6. More school holidays
7. Everlasting pets
8. More playing fields
9. Free ice cream
10. No stealing |
| |
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| 4] DO YOU THINK YOU WILL GET MARRIED
WHEN YOU GROW UP? |
| 2007 |
2006 |
2005 |
Yes - 82%
No - 16%
Unsure - 2% |
Yes - 76%
No - 21%
Unsure - 3% |
Yes - 72%
No - 23%
Unsure - 5% |
| |
|
|
| 5] DO YOU THINK YOU WILL
HAVE CHILDREN? |
| 2007 |
2006 |
2005 |
Yes - 70%
No - 8%
Unsure - 22% |
Yes - 72%
No - 12%
Unsure - 14% |
Yes - 81%
No - 17%
Unsure - 2% |
| |
|
|
| 6] HOW MANY CHILDREN WOULD
YOU LIKE? |
| 2007 |
2006 |
2005 |
One - 20%
Two - 45%
Three - 5%
Four - 0% |
One - 28%
Two - 35%
Three - 9%
Four - 0% |
One - 22%
Two - 38%
Three - 18%
Four - 3% |
| |
|
|
| 7] HOW MUCH MONEY DO YOU THINK YOU WILL NEED
TO BE RICH? |
| 2007 |
2006 |
2005 |
Estimated range from |
| £500 to £1 billion |
£1,000 to £10 million |
£460 to £200 million |
| |
|
|
| 8] DO YOU HAVE A BEST FRIEND? |
| 2007 |
2006 |
2005 |
Yes - 94%
No - 3%
Unsure - 3% |
Yes - 88%
No - 4%
Unsure - 8% |
Yes - 93%
No - Zero
Unsure - 7% |
| |
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|
| 9] WHY ARE THEY YOUR BEST FRIEND? |
| 2007 |
2006 |
2005 |
1. They are funny
2. They help me
3. They are kind
4. They let me join in
5. We are in love
6. They like me
7. They are nice
8. They are clever
9. They live near
10. We play football |
1. They are kind
2. They
play with me
3. They don’t tell lies
4. They are funny
5. They protect me
6. They know about things
7. We are in love
8. They’re good at games
9. They are good at things
10. They lend me things
|
1. They help me
2. They play with me
3. They are cool
4. They never hurt me
5. They are funny
6. They are kind
7. They protect me
8. They have good toys
9. We are in love
10. They live near |
| |
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|
| 10] WHICH DAY OF
THE WEEK DO YOU LIKE MOST – AND WHY? |
| Top Reponses [almost
identical to 2006] |
1. Saturday |
No school
I
go to watch football
I
can stay up late
I
can watch TV all day |
2. Friday
.
|
No school the next day
I
get pocket money
I get rewards for being good at school |
| 3. Sunday |
We go out
People
come over |
| 4. Weekdays |
Specific days considered good because of certain
lessons |
| |
|
|
| 11] WHO IS THE MOST
FAMOUS PERSON IN ALL THE WORLD? |
| 2007 |
2006 |
2005 |
1. The Queen
2. Harry Potter
3. God
4. Father Christmas
5. Simon Cowell
6. Jesus
7. Johnny Wilkinson
8. Spiderman
9. Prince William
10. David Cameron |
1. God
2. President Bush
3. Madonna
4. Jesus
5. Father Christmas
6. The Queen
7. Tony Blair
8. Simon Cowell
9. Sharon Osbourne
10. Britney Spears |
1. God
2.
Wayne Rooney
3. Jesus
4.
David Beckham
5. The Queen
6. Harry Potter
7. Beyonce
8. Father Christmas
9. Robbie Williams
10. Simon Cowell |
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Issued on behalf of NATIONAL
KIDS’ DAY
By Tony Edwards
ANTHONY EDWARDS PUBLICITY
Tel 01932 336161 Fax 01932 336131
Mobile 0771-002-5957
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